In this, the second in a series of inspiration led mini-films, we spend 5 minutes in the studio with U2 Art Director Steve Averill talking on the subject of inspiration & the classic 'Joshua Tree' album sleeve inspiration.
I was fortunate to meet Steve some years ago on one of my first visits to Dublin whilst living in London. Steve's work includes iconic Art Direction for one of the world's biggest rock bands, U2. From helping give the band their name, to wrapping their music in his bold & creative graphic visuals for the last 25 years, Steve is an incredibly talented & humble Dublin based creative. Steve has worked closely with photographer Anton Corbijn & since the early 1990's with creative partner, Shaughn McGrath, on most of the legendary band's visual output. From Boy, to The Joshua Tree, to Achtung Baby to POP - Steve's inspirations have helped visually brand Ireland's greatest musical export & arguably the World's greatest Rock 'n' Roll band since The Beatles & The Rolling Stones.
Steve & Shaughn now run Dublin based creative consultancy AMP Visual. AmpVisual.com
Credits
Directed, shot and edited by
James Cooper
Music
'"Where The Streets Have No Name" Written and performed by U2. Published by Universal Music Publishing BV except Blue Mountain Music Ltd (UK), Mother Music (Ireland). Courtesy of Mercury Records Limited.
Thanks also to:
U2 & Principle Management, Dublin
Will at Mutiny Studios, Dublin, Michael Carpenter at Stagefright Studios, Sydney & Mark Duggan.
